Are dwelling enchancment exhibits altering the buying path to reno initiatives?

Are dwelling enchancment exhibits altering the buying path to reno initiatives?

Oct 27, 2022

Are dwelling enchancment exhibits altering the buying path to reno initiatives?

A college research finds householders are more and more influenced by dwelling enchancment media, resulting in persevering with nervousness about whether or not their properties are measuring as much as requirements.

“Traditionally, dwelling is known as a spot for you and your loved ones that represents who you might be,” stated Annetta Grant, Bucknell College Freeman School of Administration professor, in a press launch. “The house enchancment media is shifting that to an understanding of the house as your largest asset that should meet some market requirements.”

The recognition of industrial-grade home equipment, massive kitchen islands with bar stools, open ground plans, impartial coloration schemes and spa-like loos is attributable to householders attempting to dwell as much as “the fashionable tastemakers of dwelling design” featured on dwelling enchancment TV exhibits, magazines and blogs, the research concluded.

“Uniqueness is shunned whereas skilled experience and market requirements are celebrated,” stated Ms. Grant.

In lots of circumstances, householders partake in continuous renovation initiatives, seemingly by no means glad with the upgrades. The researchers concluded that companies can assist shoppers experiment extra in refurbishments by creating platforms that remember uniqueness.

Houzz & Dwelling’s eleventh annual householders survey discovered dwelling renovation exercise and spend reaching a four-year excessive. Mentioned Marine Sargsyan, Houzz employees economist, in a press release, “Market fundamentals, together with restricted and getting old housing inventory, proceed to propel the house renovation market.”

A survey from FrogTape that got here out in February discovered that with regards to design inspiration, householders are more than likely to show to dwelling renovation magazines (59 %) or blogs/web sites (49 %). Sixty-nine % agreed being indoors through the pandemic had impressed them to renovate their properties.

The “ninth Annual LightStream Dwelling Enchancment Tendencies Survey,” launched in March, discovered some renovation challenge planners in search of emotional achievement, not only a return on funding. Just one in three (34 %) householders felt joyful of their dwelling and almost one in three (29 %) cited being “proud of an area for years to come back” as an vital motive why they might put money into a 2022 renovation challenge.

DISCUSSION QUESTIONS: How has the recognition of dwelling enchancment tv, magazines and blogs influenced dwelling renovation initiatives? Ought to dwelling enchancment retailers emphasize return on their housing investments over creating custom-made dream properties?


“The recognition of dwelling enchancment endures and good retailers ought to spotlight their choices appropriately, whether or not it’s making a dream dwelling or renovating for resale.”

“Completely, dwelling renovation content material conjures up us to put money into our nest.”

“I might encourage huge field dwelling facilities to enchantment to ladies, and create new performance on their apps to assist prospects discover what they’re on the lookout for.”


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